NHS Birmingham and Solihull CCG has pledged to help save lives by supporting Organ Donation Week, September 3 to 9.
The national NHS campaign is asking people to talk to their families about organ donation to increase the number of people whose lives can be saved or transformed by an organ transplant.
Nationally, three people die every day in need of an organ, and there are around 305 in the West Midlands on the transplant waiting list.
At a difficult time, families will always be approached about donation, if a loved one is able to donate their organs. Knowing what their loved one wanted can support families in making their decision.
Around 68,8673 people in West Midlands are already on the NHS Organ Donor Register but people also need to tell their family they want to donate.
The CCG is supporting the campaign by raising awareness on our Facebook, Twitter and Instagram accounts, as well as encouraging colleagues to sign up internally.
More and more families in the West Midlands are saying yes to organ donation but there is still an urgent shortage of donors. NHS Birmingham and Solihull CCG is asking people in the West Midlands to tell their families they want to donate to help make sure more lives are saved.
Chief Medical Officer, Dr Richard Mendelsohn said: “We need more people in Birmingham and Solihull to talk about organ donation to increase the number of lifesaving transplants.
“NHS Blood and Transplant have told us that only one third of adults in England have told their partner or their family they want to donate, despite 8 out of 10 people saying that they would be willing to donate or would consider it.
“Sadly, many opportunities are lost every year because families don’t know if their loved one wanted to be a donor or not.
“We can change things, though we need your support to get people talking.”
Anthony Clarkson, Interim Director of Organ Donation and Transplantation for NHS Blood and Transplant said: “We are very grateful to Birmingham and Solihull CCG for its support during Organ Donation Week.
“Words save lives. Please, tell your family you want to save lives through organ donation, because it could be the difference between life and death for someone else.”